UMass Amherst Journalism Dept. Public Relations Concentration

Public relations is a dynamic, complex and fast-paced industry with multiple career opportunities. The Public Relations concentration at UMass Amherst is designed to help you become a better communicator and strategic thinker, preparing you for professionally oriented careers working in various organizational, agency, nonprofit and government settings. You’ll develop your writing, visual/multimedia, research and strategic planning skills, learning from dedicated practitioners and scholars. In addition, you’ll gain real-world, hands-on experience and build your portfolio through course assignments, internships and involvement in student-run organizations like the UMass PR Club and campus media.

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences