UMass Amherst Journalism Dept. Public Relations Concentration

Public relations is a dynamic, complex and fast-paced industry with multiple career opportunities. The Public Relations concentration at UMass Amherst is designed to help you become a better communicator and strategic thinker, preparing you for professionally oriented careers working in various organizational, agency, nonprofit and government settings. You’ll develop your writing, visual/multimedia, research and strategic planning skills, learning from dedicated practitioners and scholars. In addition, you’ll gain real-world, hands-on experience and build your portfolio through course assignments, internships and involvement in student-run organizations like the UMass PR Club and campus media.

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick