Advertising / Public Relations / Marketing

If you are interested in a fast paced, dynamic, hard-working, demanding, interesting, occasionally glamorous, and challenging career, and if helping shape the way people think about issues, products, outcomes, and experiences is interesting to you, then this community might be a good place to start exploring.

Professionals in these fields come from a diverse background of skills and education, which makes this an excellent option for SBS majors to pursue.  Whether you are working for a firm, a brand, a candidate, or an organization, there are lots of opportunities to help shape public opinion waiting for you.

10 Things to do Before Finding an Advertising Job

So, you’ve decided you want a career in advertising. Everything you’ve read online and seen on TV and in the movies makes it seem like the perfect profession for you. Before you put in the groundwork of landing that advertising …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
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Why Writing Skills Are Important for Every Job—and How to Improve Yours

Have you ever sent an email no one seemed to understand that ended up derailing the timeline for an entire project? Or written a report that you then had to explain verbally to everyone after they read it?

Even if …

By Regina Borsellino - The Muse
The Muse
Expert advice to answer your career questions.
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This Thursday: Q&A with Amir Moini ’11, Employer Branding Lead, Netflix UMass Communication Alum

Join UMass Comm alum Amir Moini ’11, for this Industry Speaker online event. Go behind the scenes at Netflix and hear what it’s like to work for the innovative streaming giant. There will also be discussion about the impact of …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
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Relevant Courses

COMM 287 – Advertising as Social Communication

COMM 287 – Advertising as Social Communication: This course looks at advertising from the viewpoint of social theory (that is, of how we…

COMM 387 – Media, PR, and Propaganda

COMM 387 – Media, PR, and Propaganda: The historical roots of the PR industry in government propaganda efforts; the contemporary influence of…

JOURNAL 336 – Writing for Public Relations

JOURNAL 336 – Writing for Public Relations: Learn how to translate an institutional mission statement in to various narratives, how to…

SOCIOL 220 – Sociology of American Culture

SOCIOL 220 – Sociology of American Culture: The elements and dynamics of culture everywhere; special reference to Americana. Topics include culture…

ANTHRO 106 – Culture Through Film

ANTHRO 106 – Culture Through Film: Exploration of different societies and cultures, and of the field of cultural anthropology through the…

JOURNAL 235 – Introduction to Public Relations

This course addresses the principles and practices of public relations and strategic communication in the public, private, for-profit and no-profit…

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