Business / Entrepreneurship / Management / Consulting

Whether it is online or brick-and-mortar, this industry is multi-faceted and encompasses a wide range of careers that help create and build up businesses and services and keep them running smoothly. Explore roles in everything from start-ups to B-Corporations to Fortune 500 companies.

Business Analyst vs. Data Analyst: What’s the Difference?

Published on August 10, 2023

What’s the difference between a business analyst vs. data analyst? In some organizations, these roles are interchangeable. However, business analysts generally take a more comprehensive role, bridging the gap between data analysis and a business’s goals. On the other hand, …

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What Is Professional Development (and Why Does It Matter)?

Published on August 9, 2023

School may be over, but learning is a lifelong process, especially if you want to move up the career ladder. Professional development plays a huge role in helping you advance in your chosen career. But what is professional development, and …

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What Is User Research?

Published on April 18, 2023

User research, often called user experience research, is a type of research that aims to understand what users want and need and how consumers interact with a product or service. Researchers use interviews, surveys, web analytics, and A/B testing to …

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Skill-Building With Linkedin Learning Classes

See below for skill-building classes – visit LinkedIn Learning for more.

The Core Competencies All Employers Seek

Some skills are universally sought by employers and are essential to a well functioning team.  Stand out from the crowd…
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Build a Successful Career in Project Management

Taught by Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…
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Media Relations Foundations

Taught by Jessica Chen
View Jessica’s LinkedIn Newsletter If you want your business to succeed, you need as much brand recognition as you can…
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Google Analytics 4 (GA4) Essential Training (2021)

Taught by Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…
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Social Media Marketing Strategy: TikTok and Instagram Reels

Taught by Ashley Kennedy
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad…
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Nonprofit Management Foundations

Taught by Leslie Crutchfield
Thinking about leading a nonprofit organization? Internationally renowned author Leslie Crutchfield provides a primer on nonprofit management and leadership. She…
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Excel Essential Training (Microsoft 365) (2018)

Taught by Dennis Taylor
Get up to speed with Microsoft Excel, the world’s most popular spreadsheet program. Follow along with Excel expert Dennis Taylor…
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Learning Data Analytics: 1 Foundations

Taught by Robin Hunt
Are you interested in pursuing a career in data analytics? In this course, instructor Robin Hunt brings you into the…
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Emerging Leader Foundations

Taught by Dan Schawbel
View Dan’s LinkedIn Newsletter Taking on a leadership role in the diverse, ever-changing modern workplace can feel both exhilarating and…
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Learning Canva

Taught by Marley Jaxx
Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures,…
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Marketing on LinkedIn: The Sophisticated Marketer’s Guide

Taught by Alex Rynne
It’s a great time to be on LinkedIn. Businesses are seeing better engagement and ROI on LinkedIn than ever. So…
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Understanding Capital Markets

Taught by Michael McDonald
Capital markets are a crucial area of finance—and investors aren’t the only ones impacted. Retirement, buying a house, and long-term…
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LinkedIn Quick Tips (2019)

Taught by Oliver Schinkten
This collection of LinkedIn quick tip videos is designed to demonstrate helpful tricks, explain useful features, and provide quick answers…
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Sales Foundations

Taught by Jeff Bloomfield
What makes someone effective at sales? A genuine desire to help others solve problems. In this course, former Genentech senior…
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Financial Modeling Foundations

Taught by Michael McDonald
By distilling key information regarding cash flow levels and risks, financial modeling helps decision-makers make informed choices based on data…
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Outlook Quick Tips (2017)

Taught by Nick Brazzi
Get quick answers to your most urgent Outlook questions. These short tutorials help users work faster and smarter with Outlook,…
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Excel: Introduction to Formulas and Functions

Taught by Curt Frye
To unlock the power of Excel, you need to use formulas and functions. These calculation tools help you bring information…
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Public Speaking Foundations

Taught by Laura Bergells
Develop the skills you need to prepare and deliver an outstanding speech or presentation. In this course, Laura Bergells offers…
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Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)®

Taught by Kelley O'Connell
The agile approach to project management can help companies respond faster and more effectively to change. As a result, having…
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Cryptocurrency Foundations (2018)

Taught by Jonathan Reichental
View Jonathan’s LinkedIn Newsletter The digital revolution has impacted almost every aspect of our lives, including the way money is…
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Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2023 was 80%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Job Titles
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Professionals In-Residence / Industry Experts

Vinayak Rao’15

Professionals In-Residence / Industry Experts
  • San Francisco, CA
  • Facebook
Learn more from Vinayak >

Cristina Sunkel

Professionals In-Residence / Industry Experts
  • Washington, DC
  • Independent Consultant
Learn more from Cristina >
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Student Success Stories

SBS in Boston Student Spotlight: UMass SBS Economics major Megan Harvey’23

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Featured Resources

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