What Does a Copywriter Do and How Do You Become One? Everything You Need to Know

Copy is the text used to sell products in advertising and marketing and copywriters are the professionals who create this copy. Copywriting is a centuries-old craft. One of the oldest surviving advertisements in English was printed on a small sheet …

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AdAge Best Places to Work 2021

Ad Age Best Places to Work honors a group of companies that figured out how to get the job done in a year when the only place to work may have been the dining room table.

The winners—top companies with …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
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11 Online Jobs You Can Land With Little to No Experience

You’ve likely seen the ads online: “Make $2,000 a week working from home just two hours a day! No experience required!” or the comments on completely unrelated articles posted on social media: “I make $120,000 a year working five hours …

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Vault Guides

Practice Perspectives: Vault’s Guide to Legal Practice Areas, 2025 Edition

Practice Perspectives is the insider’s guide to what it’s really like to practice at the nation’s top law firms. This …

Vault Guide to Landing Your Dream Internship and Turning It into a Full-Time Role

The Vault Guide to Landing Your Dream Internship and Turning It into a Full-Time Role will help you secure internships …

Vault Guide to the Top 100 Law Firms, 2025 Edition

The Vault Guide to the Top 100 Law Firms rankings. Use this guide to identify your target law firms, get …

Vault Guide to the First Year of Law School, 2024 Edition

The Vault Guide to the First Year of Law School offers advice for new law students on surviving law school, …

Vault Guide to Behavioral Interviews, 2024 Edition

The Vault Guide to Behavioral Interviews contains essential tips for preparing for and acing behavioral interview questions. These questions (which …

Vault Guide to Top Internships, 2024 Edition

The Vault Guide to Top Internships rates more than 100 internship programs. Based on a survey of more than 12,000 …

Relevant Courses

These courses will help you build the skills employers seek.

The Core Competencies All Employers Seek

Some skills are universally sought by employers and are essential to a well functioning team.  Stand out from the crowd…

Google Analytics 4 (GA4) Essential Training (2021)

Taught by Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Social Media Marketing Strategy: TikTok and Instagram Reels

Taught by Ashley Kennedy
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad…

Excel Essential Training (Microsoft 365) (2018)

Taught by Dennis Taylor
Get up to speed with Microsoft Excel, the world’s most popular spreadsheet program. Follow along with Excel expert Dennis Taylor…

Learning Data Analytics: 1 Foundations

Taught by Robin Hunt
Are you interested in pursuing a career in data analytics? In this course, instructor Robin Hunt brings you into the…

Nonprofit Management Foundations

Taught by Leslie Crutchfield
Thinking about leading a nonprofit organization? Internationally renowned author Leslie Crutchfield provides a primer on nonprofit management and leadership. She…

Understanding Capital Markets (2019)

Taught by Michael McDonald
Capital markets are a crucial area of finance—and investors aren’t the only ones impacted. Retirement, buying a house, and long-term…

SBS Pathways Careers Courses

SBS Pathways Careers Courses SOC BEHAV 250: College to CareersSOC BEHAV 490C: Pathways to Career Success SOC BEHAV 490C: Pathways…

Nano Tips for Using Excel with Miss Excel (2021)

Taught by Kat Norton
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. Here, join Miss Excel…

You Need a Career Development Plan

Taught by Macmillan Publishers
You can’t navigate your way to career success without first plotting a course. Having a career development strategy can be…

Salesforce Essential Training (2021)

Taught by Jamie Grettum
If you work in sales or are looking for a job in sales, chances are you need to know Salesforce,…

Photoshop 2020 Essential Training: The Basics

Taught by Julieanne Kost
Photoshop is the industry standard for creative visual expression. Whether you’re an experienced creative pro or just starting on your…

LinkedIn Quick Tips (2019)

Taught by Oliver Schinkten
This collection of LinkedIn quick tip videos is designed to demonstrate helpful tricks, explain useful features, and provide quick answers…

Marketing on LinkedIn: The Sophisticated Marketer’s Guide

Taught by Alex Rynne
It’s a great time to be on LinkedIn. Businesses are seeing better engagement and ROI on LinkedIn than ever. So…

SEO Foundations (2018)

Taught by David Booth
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and…

Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)®

Taught by Kelley O'Connell
The agile approach to project management can help companies respond faster and more effectively to change. As a result, having…

Data Science & Analytics Career Paths & Certifications: First Steps

Taught by Jungwoo Ryoo
The career opportunities in data science, big data, and data analytics are growing dramatically. If you’re interested in changing career…

Outlook Quick Tips (2017)

Taught by Nick Brazzi
Get quick answers to your most urgent Outlook questions. These short tutorials help users work faster and smarter with Outlook,…

Business Analysis Foundations: Business Process Modeling

Taught by Haydn Thomas
When you’re trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and…

Learning Data Science: Understanding the Basics

Taught by Doug Rose
Many of the people who work on data science teams won’t be data scientists. They’ll be the managers and associates…

Student Success Stories

Featured Resources

SBS College to Careers Class – SOCBEHAV 250

SBS Pathways Careers Courses SOC BEHAV 250: College to CareersSOC BEHAV 490C: Pathways to Career Success SOC BEHAV 490C: …

This resource contains a variety of sample resumes that are appropriate for SBS majors.  Use these as a formatting guide.  …

Explore Career Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2024 was 51.3%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Job Titles
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.