Media / Journalism / Entertainment

This industry is about assembling, creating, producing and distributing information in various mediums to provide knowledge, entertainment, news, education and more.  Your role could be just about anything you can imagine or create.

 

Administrative Skills Aren’t Just for Admin Jobs—Here’s What Everyone Needs to Know (Plus a List of Examples)

As you look for jobs—particularly admin jobs such as executive assistant or office manager—you may see that employers are looking for administrative skills. And for good reason: Businesses can’t run without them. “Focusing on administrative skills can transform average companies …

By Regina Borsellino - The Muse
The Muse
Expert advice to answer your career questions.
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SBS in DC applications open TODAY!

Andrew Abramson, a senior majoring in Economics, participated in SBS in DC Summer 2021. Here, he talks about why you might want to apply for SBS in DC. Applications for Summer 2022 are open in Handshake TODAY, until October 17th …

By Andrew Abramson
Andrew Abramson
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SBS in DC Info Sessions & Office Hours!

Are you curious to learn more about SBS in DC? We invite you to come to an info session or drop by our office hours to learn more about this program for SBS Sophomores and Juniors (and Dec 2022 grads). …

By Rebecca Bell
Rebecca Bell Associate Director of Career and Professional Development for SBS Rebecca Bell
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Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Relevant Courses

COMM 387 – Media, PR, and Propaganda

COMM 387 – Media, PR, and Propaganda: The historical roots of the PR industry in government propaganda efforts; the contemporary influence of…

STPEC 296D IS – Propaganda in Film, Print, Art & Music

STPEC 296D IS – Propaganda in Film, Print, Art & Music: Understand and appreciate the art and science of propaganda…

JOURNAL 336 – Writing for Public Relations

JOURNAL 336 – Writing for Public Relations: Learn how to translate an institutional mission statement in to various narratives, how to…

Photoshop 2022 Essential Training

Julieanne Kost
Whether you’re an experienced creative professional or just looking to make the most out of your new camera, learning how…

SOCIOL 220 – Sociology of American Culture

SOCIOL 220 – Sociology of American Culture: The elements and dynamics of culture everywhere; special reference to Americana. Topics include culture…

Learning Infographic Design

Amy Balliett
To create a truly successful infographic, you must understand the power of visual communication. Properly executed visuals can connect with…

ANTHRO 106 – Culture Through Film

ANTHRO 106 – Culture Through Film: Exploration of different societies and cultures, and of the field of cultural anthropology through the…

PowerPoint: Designing Better Slides

Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…

COMM 310: Social Influence and Persuasion

COMM 310: Social Influence and Persuasion: This course examines theories and key research findings in the field of persuasion and…

Introduction to Graphic Design

Tony Harmer
Graphic design is a complex art. To become a graphic designer, you need to master many different skills and tools.…

JOURNALISM 333 – Introduction to Visual Storytelling

JOURNALISM 333 – Introduction to Visual Storytelling:  introductory level course for students who wish to acquire a working knowledge of…

Digital Marketing Trends

Martin Waxman
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert…

LEGAL 465 – Globalization

LEGAL 465 – Globalization: The globalization of law, culture, and politics. Competing arguments about the meaning and effects of globalization.…

Learning Canva

Marley Jaxx
Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures,…

COMM 250 – Interpersonal Communication

COMM 250 – Interpersonal Communication: This course introduces non-majors to a variety of competing theories of interpersonal behavior and everyday social…

JOURNAL 310: Going Global; Changes in International Journalism

JOURNAL 310: Going Global; Changes in International Journalism: This course explores the challenges and issues facing journalists covering global affairs. Students…

ANTHRO 224 – Gender in Hip Hop Culture

ANTHRO 224 – Gender in Hip Hop Culture: Critically examine issues of race, representation and the sexual politics of hip- hop…

COMM 226 – Social Impact of Mass Media

COMM 226 – Social Impact of Mass Media: The effects of television and other media on thoughts, attitudes, and behaviors.  Topics include politics…

COMM 331 – Program Process in TV

COMM 331 – Program Process in TV: This course introduces concepts and techniques of television production through weekly lectures and…

JOURNAL 300 – Newswriting and Reporting

JOURNAL 300 – Newswriting and Reporting: The basic requirements of newswriting and reporting, including interviewing, covering news events, and more.

Professionals In-Residence / Industry Experts

Richard Pisciotta’18

Professionals In-Residence / Industry Experts

Student Success Stories

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