Media / Journalism / Entertainment

This industry is about assembling, creating, producing and distributing information in various mediums to provide knowledge, entertainment, news, education and more.  Your role could be just about anything you can imagine or create.

 

UMass Amherst Journalism Dept. Public Relations Concentration

Public relations is a dynamic, complex and fast-paced industry with multiple career opportunities. The Public Relations concentration at UMass Amherst is designed to help you become a better communicator and strategic thinker, preparing you for professionally oriented careers working in …

By Carol Sharick
Carol Sharick Exec. Director of Career and Professional Development, SBS
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Why You Can’t Get a Job Without Solid Writing Skills

Learn these six kinds of writing, and employers/clients will be knocking down your door

https://www.mediabistro.com/climb-the-ladder/skills-expertise/solid-writing-skills/

By Carol Sharick
Carol Sharick Exec. Director of Career and Professional Development, SBS
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5 Digital Skills That Will Help You Get A Better Title And Make More Money At The Start Of Your Career

5 Digital Skills That Will Help You Get A Better Title And Make More Money At The Start Of Your Career

By Carol Sharick
Carol Sharick Exec. Director of Career and Professional Development, SBS
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Explore occupations by career categories and pathways and use real time labor market data to power your decision making.

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students. The SBS undergraduate outcomes knowledge rate for 2025 was 71%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students. The SBS undergraduate outcomes knowledge rate for 2025 was 71%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Job Titles
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Virtual Job Simulations

Forage helps you bridge the gap between the classroom and the world of work. Find your career fit and showcase your skills by completing these virtual job simulations with top global companies. Get started today!

Integrated Consulting Group Experience with Oliver Wyman

Project Manager Experience with Siemens Mobility

US Time Management and Business Communication Skills Experience with White & Case

Unspoken Interview Fundamentals Experience with Comcast

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Skill-Building With Linkedin Learning Classes

See below for skill-building classes – visit LinkedIn Learning for more.

The Core Competencies All Employers Seek

Some skills are universally sought by employers and are essential to a well functioning team.  Stand out from the crowd…

Media Relations Foundations

Taught by Jessica Chen
View Jessica’s LinkedIn Newsletter If you want your business to succeed, you need as much brand recognition as you can…

Google Analytics 4 (GA4) Essential Training (2021)

Taught by Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Learning Infographic Design

Taught by Amy Balliett
To create a truly successful infographic, you must understand the power of visual communication. Properly executed visuals can connect with…

Emerging Leader Foundations

Taught by Dan Schawbel
View Dan’s LinkedIn Newsletter Taking on a leadership role in the diverse, ever-changing modern workplace can feel both exhilarating and…

Illustrator 2020 Essential Training

Taught by Tony Harmer
Adobe Illustrator is the industry standard in vector drawing—for everything from minimalistic logos to full-blown illustrations. This course teaches core…

CSS Essential Training (2019)

Taught by Christina Truong
Cascading Style Sheets (CSS) is a stylesheet language that allows you to control the appearance of your webpages. In this…

You Need a Career Development Plan

Taught by Macmillan Publishers
You can’t navigate your way to career success without first plotting a course. Having a career development strategy can be…

Learning Design Thinking: Lead Change in Your Organization (2016)

Taught by Turi McKinley
Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys,…

PowerPoint: Designing Better Slides (2017)

Taught by Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…

Introduction to Graphic Design

Taught by Tony Harmer
Graphic design is a complex art. To become a graphic designer, you need to master many different skills and tools.…

Public Speaking Foundations

Taught by Laura Bergells
Develop the skills you need to prepare and deliver an outstanding speech or presentation. In this course, Laura Bergells offers…

Outlook Quick Tips (2017)

Taught by Nick Brazzi
Get quick answers to your most urgent Outlook questions. These short tutorials help users work faster and smarter with Outlook,…

Learning Canva

Taught by Marley Jaxx
Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures,…

Learn Emotional Intelligence, the Key Determiner of Success

Taught by Big Think
Explore the four domains of emotional intelligence—self-awareness, self-management, social awareness, and relationship management—as defined by psychologist and author Daniel Goleman.…

ArcGIS Pro Essential Training (2019)

Taught by Gordon Luckett
ArcGIS Pro is a popular geographic information system (GIS) that combines the power of 2D and 3D mapping with cloud-based…

Photoshop 2020 Essential Training: The Basics

Taught by Julieanne Kost
Photoshop is the industry standard for creative visual expression. Whether you’re an experienced creative pro or just starting on your…

Nano Tips for Using Excel with Miss Excel (2021)

Taught by Kat Norton
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. Here, join Miss Excel…

Social Media Marketing Foundations (2020)

Taught by Brian Honigman
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the…

The Secrets to Success at Work

Taught by Nigel Cumberland
Regardless of your profession or career stage, you can excel and be successful at work. In this course, Nigel Cumberland—a…
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Student Success Stories

A Look Back at My SBS in DC Experience: Lizette Sta. Maria

Learn more about our SBS in DC interns, and follow their summer adventures on Instagram!

SBS Pathways Proud! Rising Researcher Claire Healy’21, PoliSci, working to bring about global peace and understanding

SBS in Boston Student Spotlight: UMass Communication sophomore Mia Ransom Yance

UMass Journalism senior Lily Robinson successful in regional journalism competition

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Featured Resources

How to Navigate a Career Fair

Want to know what to do at a career fair? Having a successful career fair experience requires forethought and follow …

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