Technology / Data / Analytics

If you think data tells a story, and you would like to help unravel complex systems and create tools to enable people to better understand your desired topic, or influence their thinking about it, then you might want to start here. From the highly technical and quantitative to qualitative interpretation, this community has an ever-changing approach to the varied work it entails.

Why UX Research Might Be the Perfect Career for You—and How to Get Started

I never thought I’d become a user experience (UX) researcher when I was in college—in large part because I didn’t even know the role existed! I happily stumbled upon the role while working at an eight-person startup where I had …

By The Muse
Expert advice to answer your career questions.
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Relevant SBS Courses

Your major does not necessarily have to be in direct line with your career! Sociology majors can work in the business sector. Economics majors can work in government. Poli Sci majors can work on Wall Street. Many SBS departments offer courses relevant to various career paths. Here is a very small sampling of courses relevant to this industry from across the majors. Please speak with your academic advisor to explore all available courses, and remember that you need not constrain yourself to courses within your major. Study what is interesting to you!

Skill-Building With Linkedin Learning Classes

See below for skill-building classes – visit LinkedIn Learning for more.

Python for Students

Taught by Madecraft
There is no better time to learn Python than when you are young. Python is a powerful language for automation,…

The Core Competencies All Employers Seek

Some skills are universally sought by employers and are essential to a well functioning team.  Stand out from the crowd…

Build a Successful Career in Project Management

Taught by Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…

Google Analytics 4 (GA4) Essential Training (2021)

Taught by Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Excel Essential Training (Microsoft 365) (2018)

Taught by Dennis Taylor
Get up to speed with Microsoft Excel, the world’s most popular spreadsheet program. Follow along with Excel expert Dennis Taylor…

Learning Data Analytics: 1 Foundations

Taught by Robin Hunt
Are you interested in pursuing a career in data analytics? In this course, instructor Robin Hunt brings you into the…

PowerPoint Essential Training (Office 365/Microsoft 365) (2020)

Taught by Jess Stratton
You don’t have to be a designer to create a great visual presentation. Learn how to use Microsoft PowerPoint for…

Learning Canva

Taught by Marley Jaxx
Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures,…

You Need a Career Development Plan

Taught by Macmillan Publishers
You can’t navigate your way to career success without first plotting a course. Having a career development strategy can be…

Customer Service Foundations (2020)

Taught by Jeff Toister
View Jeff’s LinkedIn Newsletter Do your customers feel valued? When they do, they keep coming back. When they don’t, your…

Outlook Quick Tips (2017)

Taught by Nick Brazzi
Get quick answers to your most urgent Outlook questions. These short tutorials help users work faster and smarter with Outlook,…

CSS Essential Training (2019)

Taught by Christina Truong
Cascading Style Sheets (CSS) is a stylesheet language that allows you to control the appearance of your webpages. In this…

Nano Tips for Using Excel with Miss Excel (2021)

Taught by Kat Norton
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. Here, join Miss Excel…

SEO Foundations (2018)

Taught by David Booth
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and…

Excel: Introduction to Formulas and Functions

Taught by Curt Frye
To unlock the power of Excel, you need to use formulas and functions. These calculation tools help you bring information…

Data Visualization: Best Practices

Taught by Amy Balliett
Media and marketing efforts often rely on data visualizations to prove a point quickly. But poorly designed visualizations can be…

Blockchain Basics

Taught by Jonathan Reichental
View Jonathan’s LinkedIn Newsletter Blockchain technology demands attention. And it’s not just due to the way it revolutionized monetary transactions.…

Public Speaking Foundations

Taught by Laura Bergells
Develop the skills you need to prepare and deliver an outstanding speech or presentation. In this course, Laura Bergells offers…

Digital Marketing Trends

Taught by Martin Waxman
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert…

User Experience (UX) for Non-Designers

Taught by Tom Green
User experience (UX) design is more than just pushing pixels and adding interactivity. It’s a people-centric practice that involves many…

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

  • First Destination
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First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Professionals In-Residence / Industry Experts

Richard Pisciotta’18

Professionals In-Residence / Industry Experts
  • New York, NY
  • Publicis Health Media
Learn more from Richard >

Vinayak Rao’15

Professionals In-Residence / Industry Experts
  • San Francisco, CA
  • Facebook
Learn more from Vinayak >

Cristina Sunkel

Professionals In-Residence / Industry Experts
  • Washington, DC
  • Independent Consultant
Learn more from Cristina >

Student Success Stories

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