Technology / Data / Analytics

If you think data tells a story, and you would like to help unravel complex systems and create tools to enable people to better understand your desired topic, or influence their thinking about it, then you might want to start here. From the highly technical and quantitative to qualitative interpretation, this community has an ever-changing approach to the varied work it entails.

What Is User Research?

User research, often called user experience research, is a type of research that aims to understand what users want and need and how consumers interact with a product or service. Researchers use interviews, surveys, web analytics, and A/B testing to …

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What Do You Really Want To Do?

Are you uncertain of what you want to do for a career? Maybe you have a lot of ideas or maybe you are unsure of where to even start. You are not alone! In this interactive workshop, we will use …

By Odessa Burkett
Odessa Burkett Associate Director of Career and Professional Development for SBS
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What Is Cybersecurity?

By 2025, total global data storage will likely reach 200 zettabytes (one zettabyte = one trillion gigabytes!). And 90% of the population over age six — that’s 7.5 billion people — will be generating data online by 2030. 

While the convenience of our …

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Labor Market InsightsIn partnership withLightcast logo

Explore occupations by career categories and pathways and use real time labor market data to power your decision making.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2024 was 51.3%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Job Titles
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Skill-Building With Linkedin Learning Classes

See below for skill-building classes – visit LinkedIn Learning for more.

Python for Students

Taught by Madecraft
There is no better time to learn Python than when you are young. Python is a powerful language for automation,…

The Core Competencies All Employers Seek

Some skills are universally sought by employers and are essential to a well functioning team.  Stand out from the crowd…

Build a Successful Career in Project Management

Taught by Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…

Google Analytics 4 (GA4) Essential Training (2021)

Taught by Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Learning Data Analytics: 1 Foundations

Taught by Robin Hunt
Are you interested in pursuing a career in data analytics? In this course, instructor Robin Hunt brings you into the…

Excel Essential Training (Microsoft 365) (2018)

Taught by Dennis Taylor
Get up to speed with Microsoft Excel, the world’s most popular spreadsheet program. Follow along with Excel expert Dennis Taylor…

Learning Canva

Taught by Marley Jaxx
Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures,…

Outlook Quick Tips (2017)

Taught by Nick Brazzi
Get quick answers to your most urgent Outlook questions. These short tutorials help users work faster and smarter with Outlook,…

Excel: Introduction to Formulas and Functions

Taught by Curt Frye
To unlock the power of Excel, you need to use formulas and functions. These calculation tools help you bring information…

Public Speaking Foundations

Taught by Laura Bergells
Develop the skills you need to prepare and deliver an outstanding speech or presentation. In this course, Laura Bergells offers…

Learn Emotional Intelligence, the Key Determiner of Success

Taught by Big Think
Explore the four domains of emotional intelligence—self-awareness, self-management, social awareness, and relationship management—as defined by psychologist and author Daniel Goleman.…

Cryptocurrency Foundations (2018)

Taught by Jonathan Reichental
View Jonathan’s LinkedIn Newsletter The digital revolution has impacted almost every aspect of our lives, including the way money is…

Microsoft SQL Server 2019 Essential Training

Taught by Adam Wilbert
Master the fundamentals of SQL Server 2019, the industry-leading database management platform from Microsoft. In this course, instructor Adam Wilbert…

Learning Bitcoin and Other Cryptocurrencies (2018)

Taught by Tom Geller
Bitcoin is a form of money that only exists online. While it’s making headlines around the world, many people don’t…

Artificial Intelligence Foundations: Machine Learning (2018)

Taught by Doug Rose
Machine learning is one of the liveliest areas in artificial intelligence. Machine learning algorithms allow computers to learn new things…

Presentation Tips for Pitching to Investors

Taught by Jessica Chen
Landing a meeting with investors is a big opportunity—and a key test of your business. Investors ask tough questions. The…

You Need a Career Development Plan

Taught by Macmillan Publishers
You can’t navigate your way to career success without first plotting a course. Having a career development strategy can be…

Learning Design Thinking: Lead Change in Your Organization (2016)

Taught by Turi McKinley
Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys,…

Learning Excel 2016

Taught by David Rivers
This beginner-level course will introduce new users to Excel 2016. Author David Rivers covers the interface, creating and opening workbooks,…

Developing Business Acumen (2016)

Taught by Mike Figliuolo
Having business acumen means understanding how your business operates. If you are interested in moving up in an organization, you…
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Student Success Stories

My SBS in DC Experience: Abby Keagle

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Featured Resources

How to Navigate a Career Fair

Having a successful career fair experience requires forethought and follow through.  There is more to it than just knowing what …

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