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As an Account Coordinator, PR at The Castel Group, Amaya Morris’24 supports day-to-day public relations activities for a range of clients across sectors like nonprofit, the arts, energy, life sciences, education, and healthcare. Her role includes drafting media materials, coordinating press outreach, monitoring media coverage, and helping execute strategic campaigns that elevate brand visibility and storytelling.
Amaya completed several internships during her undergraduate experience. She spent a domestic exchange semester at the University of Hawai’i, and interned as a program and media assistant for UH Manoa’s online learning academy. She was a summer intern for The Castle Group on the PR team, returning to Castle the follow spring to continue her internship. She also interned in UMass Amherst’s College of Humanities & Fine Arts as their Digital Communications Assistant.
While at UMass, Amaya participated in:
- BMCP (Public Relations)
- UMass Boxing Club
- NSE 2023 – Oahu HI, Attending the University of UH ManoaShe says this about these experiences: “BMCP helped me get started with applying my starting knowledge in PR with organizational promotion efforts. UMass Boxing also allowed me to do the same. Not only was I training and participating in the organization, but through a PR course I had stepped into the role as their PR Communications officer and PR specialist, helping to grow the organizations visibility across campus. I’m thankful to the UMass Journalism department, and PR professors for the support and learning that helped set up me up for success post-grad, as well as the many connections I made along the way.”
