Casey Lyons’19 Communication

Casey graduated a semester early, and worked for Wayfair in Boston for six months, in their App Marketing Co-op. In that role, she worked on solutions for
problems such as how much to spend on social media ads and how to measure their effectiveness, to search engine optimization, and how to get major hotel
chains to think of Wayfair for their next large scale room remodels. After Wayfair, Casey began her role on the Digital US Team at TJX, where she works on the
Email Marketing team for Homegoods, Homesense, and TJX Rewards.

While at UMass, Casey was a:
• Communication Peer Advisor
• Dean’s Student Advisory Council Member
• University Programming Council Member