George Smith’02 Communication

Over the past decade, George has worked with some of the world’s most recognizable brands – creating integrated marketing programs that elevate the consumer experience through content, technology, and experience. George most recently served as Head of Digital Strategy for Rémy Cointreau USA, where they led Paid, Owned, and Earned media strategies for their North American spirits portfolio. Other experiences include Crocs, Inc in Boulder, Colorado and R/GA New York. They have appeared as a speaker and panelist on numerous occasions from SxSW, Ad:Tech, Internet Week NY, Blog World Expo, Advertising Club of NY and Brand Innovators, where they were named to their “40 under 40 Most Innovative Marketers” in 2013.

A graduate of the University of Massachusetts – Amherst, George was recognized in 2012 as one of the Distinguished Young Alumni and continues their support of the University, helping to launch the UMass Communication Department’s alumni board and serving as co-chair from 2013-15. George currently lives with their wife Alana in the New York City Metro area.

While at UMass, George was involved in :

  • Student Government Association
  • Orchard Hill Area Government
  • UVC-TV19
  • MASSPIRG