Richard Pisciotta is a UMass SBS graduate from the class of 2018, where he majored in Resource Economics with a focus in Managerial Economics. Upon graduation, he began working for Publicis Health Media in New York City, where he joined the programmatic media buying arm of the digital marketing agency. Richard helps build brand’s digital marketing strategy and oversees the activation of plans within programmatic buying platforms, using data and machine learning to drive efficient automated media buying. Richard has been an associate, manager, and now operates as a supervisor overseeing various brand teams in the pharmaceutical advertising space. Richard encourages you to connect with him on LinkedIn – make sure to include a note so he knows who you are and why you want to connect!