Communication alum George Smith Jr.’02, Director of Digital Marketing, Remy Cointreau USA

George Smith Jr. is a social superstar.

Drawing on the diversity of his UMass Amherst education, George has used his social media expertise to help global brands engage with customers.  Here he is, in his own words.

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick