This industry is about assembling, creating, producing and distributing information in various mediums to provide knowledge, entertainment, news, education and more. Your role could be just about anything you can imagine or create.
Welcome to the Media / Journalism / Entertainment Community
Journalism is, in it’s most basic form, reporting, writing, editing, photographing, or broadcasting news. Students who are deeply curious, detail oriented, love to follow a story to get the most information they can, and share that story with others, and students who seek to find the truth will excel in this field. Media is the method of distribution of news or other communications. Sources include tv and radio broadcasting, newspapers and magazines, and digital media, the newest and fastest growing medium.
Relevant Courses
Depending on your main area of interest, your ideal course load will shift. To explore this field, you can take courses that will provide you with knowledge and skills in:
Critical thinking – you will learn to reflect upon and evaluate your own ideas and to analyze problems using evidence-based information.
Analytical thinking and writing
Persuasive writing and speaking
Research
Technical media skills
In the Relevant Courses section below are a few examples of relevant SBS courses, but we urge you to talk to your major/departmental advisor and explore available courses in SPIRE. Remember not to constrain yourself to classes within your major. Check SPIRE for full course descriptions and availability. These are abbreviated descriptions, and details may change at the discretion of the instructor. Courses may not be offered every semester.
Also in this section are some relevant non-academic Linkedin Learning courses that you can take for free, compliments of UMass.
Career fairs are one of your best opportunities to speak directly to a recruiter. Whether you are looking for internships or full-time jobs, this is a chance you don’t want to miss.
Starting in mid-September, the fall UMass career fair …
By Carol Sharick
Carol SharickDirector of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
Whether you are a senior preparing for the job search, or a student thinking ahead to summer internships, please review the recruiting timeline below for the timelines of the different industries.
The corporate sector tends to do bulk of their …
By Carol Sharick
Carol SharickDirector of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
School may be over, but learning is a lifelong process, especially if you want to move up the career ladder. Professional development plays a huge role in helping you advance in your chosen career. But what is professional development, and …
Forage helps you bridge the gap between the classroom and the world of work. Find your career fit and showcase your skills by completing these virtual job simulations with top global companies. Get started today!
Your major does not necessarily have to be in direct line with your career! Sociology majors can work in the business sector. Economics majors can work in government. Poli Sci majors can work on Wall Street. Many SBS departments offer courses relevant to various career paths. Here is a very small sampling of courses relevant to this industry from across the majors. Please speak with your academic advisor to explore all available courses, and remember that you need not constrain yourself to courses within your major. Study what is interesting to you!
The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans. The survey begins just prior to graduation, and continues until six months after graduation. Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students. The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.
The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans. The survey begins just prior to graduation, and continues until six months after graduation. Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students. The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.
First Destination
Top Employers
Starting Salary
Job Titles
Employment Locations
Top Universities
Degree Types
Fields of Study
First Destination
SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others. This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.
Top Employers
Students in the College of Social & Behavioral Sciences at UMass Amherst build the skills employers seek, such as critical and analytical thinking, creative problem solving, communication, cultural awareness, and more. This makes our students highly attractive candidates for a wide variety of roles with an even wider range of employers and industries. The list of employers featured here is based on information reported by students or employers to SBS, or employment data that is made publicly available by students. The list is formulated based on the most-commonly reported hiring employers. Generally, the first ten on the list have hired multiple students, and after that, employers who have hired at least one SBS grad are listed in alphabetical order. Survey data indicated that a minimum of 330+ distinct employers hired UMass students in 2022.
Starting Salary
Starting salary data is self-reported by the new graduates and is not a required field on the survey, so this data is incomplete with regard to salary ranges. Keep in mind that salaries for volunteer/service roles are, by their nature, low, and skew the averages lower. There are also students making significantly more than the average. Both cost of living (based on geographic location), and chosen industry have a significant impact on starting salaries. These data do not include information on benefits such as health insurance, tuition reimbursement, bonuses, and other important factors in a student's employment decision making process.
Job Titles
Employment Locations
A majority of students in the College of Social & Behavioral Sciences, as with the University as a whole, are residents of Massachusetts. While the majority of our graduates choose to stay in Massachusetts for their first post-graduate jobs, many others accept positions all across the country, and around the world. Common first destination locations are Washington, D.C., New York City, California, and the other New England states.
United States
World
Top Universities
The list below provides a look at the most-commonly reported graduate schools in which SBS graduates are enrolled. While many SBS graduates choose to stay at UMass Amherst for their graduate education, many others attend universities across the country and around the world.
Degree Types
Fields of Study
The variety of fields of study selected by SBS graduates is a good indication of their diverse interests, and their desire to both expand and deepen their understanding of their area of interest.
We don’t have enough student data to show you these results.
A dynamic platform for personal and professional conversations and growth, Connect UMass links alumni with one another and with current students, creating …
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