Media / Journalism / Entertainment

This industry is about assembling, creating, producing and distributing information in various mediums to provide knowledge, entertainment, news, education and more.  Your role could be just about anything you can imagine or create.


Welcome to the Media / Journalism / Entertainment Community

Journalism is, in it’s most basic form, reporting, writing, editing, photographing, or broadcasting news. Students who are deeply curious, detail oriented, love to follow a story to get the most information they can, and share that story with others, and students who seek to find the truth will excel in this field. Media is the method of distribution of news or other communications. Sources include tv and radio broadcasting, newspapers and magazines, and digital media, the newest and fastest growing medium.

Relevant Courses

Depending on your main area of interest, your ideal course load will shift. To explore this field, you can take courses that will provide you with knowledge and skills in:

  • Critical thinking – you will learn to reflect upon and evaluate your own ideas and to analyze problems using evidence-based information.
  • Analytical thinking and writing
  • Persuasive writing and speaking
  • Research
  • Technical media skills

Below are a few examples, but we urge you to talk to your major/departmental advisor and explore available courses in SPIRE. Remember not to constrain yourself to classes within your major.

Check SPIRE for full course descriptions and availability. These are abbreviated descriptions, and details may change at the discretion of the instructor. Courses may not be offered every semester.

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Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Relevant Courses

COMM 331 – Program Process in TV

COMM 331 – Program Process in TV: This course introduces concepts and techniques of television production through weekly lectures and…

JOURNAL 300 – Newswriting and Reporting

JOURNAL 300 – Newswriting and Reporting: The basic requirements of newswriting and reporting, including interviewing, covering news events, and more.

JOURNAL 301 – Intro to Multimedia Reporting

JOURNAL 301 – Intro to Multimedia Reporting: Using digital images and audio podcasts in reporting. Learn how to find and work…

POLISCI 391 MP – Media & Politics

POLISCI 391 MP – Media & Politics: From the power of the political pamphlet and partisan press in the 18th century…

POLISCI 308 – Public Opinion in Politics

POLISCI 308 – Public Opinion in Politics: Examine how people’s opinions influence their behavior, and whether or not political leaders follow…

STPEC 296D IS – Propaganda in Film, Print, Art & Music

STPEC 296D IS – Propaganda in Film, Print, Art & Music: Understand and appreciate the art and science of propaganda…

COMM 387 – Media, PR, and Propaganda

COMM 387 – Media, PR, and Propaganda: The historical roots of the PR industry in government propaganda efforts; the contemporary influence of…

JOURNAL 336 – Writing for Public Relations

JOURNAL 336 – Writing for Public Relations: Learn how to translate an institutional mission statement in to various narratives, how to…

SOCIOL 220 – Sociology of American Culture

SOCIOL 220 – Sociology of American Culture: The elements and dynamics of culture everywhere; special reference to Americana. Topics include culture…

ANTHRO 106 – Culture Through Film

ANTHRO 106 – Culture Through Film: Exploration of different societies and cultures, and of the field of cultural anthropology through the…

JOURNALISM 333 – Introduction to Visual Storytelling

JOURNALISM 333 – Introduction to Visual Storytelling:  introductory level course for students who wish to acquire a working knowledge of…

LEGAL 465 – Globalization

LEGAL 465 – Globalization: The globalization of law, culture, and politics. Competing arguments about the meaning and effects of globalization.…

ANTHRO 224 – Gender in Hip Hop Culture

ANTHRO 224 – Gender in Hip Hop Culture: Critically examine issues of race, representation and the sexual politics of hip- hop…

COMM 226 – Social Impact of Mass Media

COMM 226 – Social Impact of Mass Media: The effects of television and other media on thoughts, attitudes, and behaviors.  Topics include politics…

Professionals In-Residence / Industry Experts

Richard Pisciotta’18

Professionals In-Residence / Industry Experts

Student Success Stories

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