Please note: The Add/Drop period has been extended to two weeks.  The new Add/Drop deadline is Feb. 7th.

Media / Journalism / Entertainment

This industry is about assembling, creating, producing and distributing information in various mediums to provide knowledge, entertainment, news, education and more.  Your role could be just about anything you can imagine or create.

 

Welcome to the Media / Journalism / Entertainment Community

Journalism is, in it’s most basic form, reporting, writing, editing, photographing, or broadcasting news. Students who are deeply curious, detail oriented, love to follow a story to get the most information they can, and share that story with others, and students who seek to find the truth will excel in this field. Media is the method of distribution of news or other communications. Sources include tv and radio broadcasting, newspapers and magazines, and digital media, the newest and fastest growing medium.

Relevant Courses

Depending on your main area of interest, your ideal course load will shift. To explore this field, you can take courses that will provide you with knowledge and skills in:

  • Critical thinking – you will learn to reflect upon and evaluate your own ideas and to analyze problems using evidence-based information.
  • Analytical thinking and writing
  • Persuasive writing and speaking
  • Research
  • Technical media skills

Below are a few examples, but we urge you to talk to your major/departmental advisor and explore available courses in SPIRE. Remember not to constrain yourself to classes within your major.

Check SPIRE for full course descriptions and availability. These are abbreviated descriptions, and details may change at the discretion of the instructor. Courses may not be offered every semester.

New Internships Being Posted Daily in Handshake

Winter break is a fantastic time to search for and apply for summer internships!  New opportunities are being added all the time.

Of particular note right now, NPR summer internships in all subject areas have deadlines in January.  Also – …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

SBS Shadows registration is now open. Spend a day over winter break at work with an alum!

There’s nothing quite like getting out into the world of work, seeing spaces, speaking with alumni, and getting a sense of what things are like in a particular company or organization.  It’s a good way to think about what kind …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

Short-term Paid Project Work with Paragon One – Skill/Resume Builders

Has it been tough to gain experience and hence, build your resume during the pandemic?  Here’s a great way to get some experience and differentiate yourself.

Paragon One partners with employers to offer paid “externships” to students.  Externships are a …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

Sidebar

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Relevant Courses

COMM 250 – Interpersonal Communication

COMM 250 – Interpersonal Communication: This course introduces non-majors to a variety of competing theories of interpersonal behavior and everyday social…

User Experience (UX) for Non-Designers

Tom Green
User experience (UX) design is more than just pushing pixels and adding interactivity. It’s a people-centric practice that involves many…

JOURNAL 310: Going Global; Changes in International Journalism

JOURNAL 310: Going Global; Changes in International Journalism: This course explores the challenges and issues facing journalists covering global affairs. Students…

Google Ads Essential Training

Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore…

Outlook Quick Tips

Nick Brazzi
Get quick answers to your most urgent Outlook questions. These short tutorials help users work faster and smarter with Outlook,…

ANTHRO 224 – Gender in Hip Hop Culture

ANTHRO 224 – Gender in Hip Hop Culture: Critically examine issues of race, representation and the sexual politics of hip- hop…

Media Relations Foundations

Jessica Chen
If you want your business to succeed, you need as much brand recognition as you can get. In fact, getting…

PowerPoint: Designing Better Slides

Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…

COMM 226 – Social Impact of Mass Media

COMM 226 – Social Impact of Mass Media: The effects of television and other media on thoughts, attitudes, and behaviors.  Topics include politics…

Introduction to Graphic Design

Tony Harmer
Graphic design is a complex art. To become a graphic designer, you need to master many different skills and tools.…

COMM 331 – Program Process in TV

COMM 331 – Program Process in TV: This course introduces concepts and techniques of television production through weekly lectures and…

Digital Marketing Trends

Martin Waxman
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert…

JOURNAL 300 – Newswriting and Reporting

JOURNAL 300 – Newswriting and Reporting: The basic requirements of newswriting and reporting, including interviewing, covering news events, and more.

Marketing Tools: Digital Marketing Tools and Services (Hootsuite, Agorapulse, Buffer, Sprout Social)

Anson Alexander
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which…

JOURNAL 301 – Intro to Multimedia Reporting

JOURNAL 301 – Intro to Multimedia Reporting: Using digital images and audio podcasts in reporting. Learn how to find and work…

InDesign 2021 Essential Training

David Blatner
InDesign is an essential tool for design firms, ad agencies, magazines, newspapers, book publishers, and freelance designers around the world.…

POLISCI 391 MP – Media & Politics

POLISCI 391 MP – Media & Politics: From the power of the political pamphlet and partisan press in the 18th century…

PowerPoint Essential Training (Office 365/Microsoft 365)

Jess Stratton
You don’t have to be a designer to create a great-looking presentation. Learn how to use Microsoft PowerPoint for Microsoft…

POLISCI 308 – Public Opinion in Politics

POLISCI 308 – Public Opinion in Politics: Examine how people’s opinions influence their behavior, and whether or not political leaders follow…

COMM 387 – Media, PR, and Propaganda

COMM 387 – Media, PR, and Propaganda: The historical roots of the PR industry in government propaganda efforts; the contemporary influence of…

Professionals In-Residence / Industry Experts

Richard Pisciotta’18

Professionals In-Residence / Industry Experts

Student Success Stories

Featured Resources