Customize Your Weekly Pathways Content Welcome to the Advertising / Public Relations / Marketing Community
Advertising/Marketing/PR are attractive fields for creative and analytical thinkers who thrive in a fast paced, dynamic environment. People in this field have a way with words, images, people and strategy. Understanding why people do what they do, and how they are influenced, is important here, and a perfect fit for students in SBS. The possibilities for a career in marketing are also vast. You could be doing anything from planning advertising campaigns, overseeing creative layouts, working with clients to help build a marketing strategy, or providing in-depth market research and analysis to a team of creatives.
Students interested in Public Relations may want to explore the PR Concentration in our Journalism department. Learn more here.
Depending on your main area of interest, your academic pathway will shift. To explore this field, you can take courses that will provide you with knowledge and skills in:
- Written and oral communication Cultural awareness
- Data collection and data analysis Visual Storytelling
- Design & design concepts Campaign Management
- Creative and technical writing Research Methodologies
On this page, you will find relevant events, jobs & internships, alumni profiles, virtual job simulations, career outcomes and more. You will also find some relevant non-academic Linkedin Learning courses that you can take for free, compliments of UMass.
