Please note: The Add/Drop period has been extended to two weeks.  The new Add/Drop deadline is Feb. 7th.

Advertising / Public Relations / Marketing

If you are interested in a fast paced, dynamic, hard-working, demanding, interesting, occasionally glamorous, and challenging career, and if helping shape the way people think about issues, products, outcomes, and experiences is interesting to you, then this community might be a good place to start exploring.

Professionals in these fields come from a diverse background of skills and education, which makes this an excellent option for SBS majors to pursue.  Whether you are working for a firm, a brand, a candidate, or an organization, there are lots of opportunities to help shape public opinion waiting for you.

Welcome to the Advertising / Public Relations / Marketing Community

Advertising/Marketing/PR are attractive fields for creative and analytical thinkers who thrive in a fast paced, dynamic environment. People in this field have a way with words, images, people and strategy. Understanding why people do what they do, and how they are influenced, is important here, and a perfect fit for students in SBS.  The possibilities for a career in marketing are also vast. You could be doing anything from planning advertising campaigns, overseeing creative layouts, working with clients to help build a marketing strategy, or providing in-depth market research and analysis to a team of creatives.

Students interested in Public Relations may want to explore the PR Concentration in our Journalism department.  Learn more here.

Depending on your main area of interest, your academic pathway will shift. To explore this field, you can take courses that will provide you with knowledge and skills in:

  • Written and oral communication
  • Cultural awareness
  • Visual storytelling
  • Data collection and data analysis
  • Design & design concepts
  • Campaign management
  • Research methodologies
  • Creative and technical writing

Below are a few examples of relevant courses, but we urge you to talk to your major/departmental advisor and explore available courses in SPIRE. Remember not to constrain yourself to classes within your major.

Check SPIRE for full course descriptions and availability. These are abbreviated descriptions, and details may change at the discretion of the instructor.  Courses may not be offered every semester.

New Internships Being Posted Daily in Handshake

Winter break is a fantastic time to search for and apply for summer internships!  New opportunities are being added all the time.

Of particular note right now, NPR summer internships in all subject areas have deadlines in January.  Also – …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

SBS Shadows registration is now open. Spend a day over winter break at work with an alum!

There’s nothing quite like getting out into the world of work, seeing spaces, speaking with alumni, and getting a sense of what things are like in a particular company or organization.  It’s a good way to think about what kind …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

8 Entry-Level Roles to Break Into the Technology Industry – no coding required! by Yanira Guzman at The Muse

Tech is an ever-changing field responsible for many of the newest innovations we use every day—making it an exciting industry to work in. And even though people often assume that entering the tech industry as an entry-level candidate requires a …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

Sidebar

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Relevant Courses

PowerPoint Essential Training (Office 365/Microsoft 365)

Jess Stratton
You don’t have to be a designer to create a great-looking presentation. Learn how to use Microsoft PowerPoint for Microsoft…

Build a Successful Career in Project Management

Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…

COMM 287 – Advertising as Social Communication

COMM 287 – Advertising as Social Communication: This course looks at advertising from the viewpoint of social theory (that is, of how we…

Learning Canva

Marley Jaxx
Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures,…

Learning to Write Marketing Copy

Ian Lurie
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

COMM 387 – Media, PR, and Propaganda

COMM 387 – Media, PR, and Propaganda: The historical roots of the PR industry in government propaganda efforts; the contemporary influence of…

Nano Tips for Using Excel with Miss Excel

Kat Norton
You’re applying for a job that requires Excel, or maybe you already have the job and aren’t sure how to…

Sales Foundations

Jeff Bloomfield
What makes someone effective at sales? A genuine desire to help others solve problems. In this course, former Genentech senior…

JOURNAL 336 – Writing for Public Relations

JOURNAL 336 – Writing for Public Relations: Learn how to translate an institutional mission statement in to various narratives, how to…

Public Speaking Foundations

Laura Bergells
Develop the skills you need to prepare and deliver an outstanding speech or presentation. In this course, Laura Bergells offers…

Learning Excel 2016

David Rivers
This beginner-level course will introduce new users to Excel 2016. Author David Rivers covers the interface, creating and opening workbooks,…

SOCIOL 220 – Sociology of American Culture

SOCIOL 220 – Sociology of American Culture: The elements and dynamics of culture everywhere; special reference to Americana. Topics include culture…

Social Media Marketing Foundations

Brian Honigman
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the…

Social Media Marketing for Small Business

Martin Waxman
Small businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you…

ANTHRO 106 – Culture Through Film

ANTHRO 106 – Culture Through Film: Exploration of different societies and cultures, and of the field of cultural anthropology through the…

Google Ads Essential Training

Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore…

Developing Business Acumen

Mike Figliuolo
Having business acumen means understanding how your business operates. If you are interested in moving up in an organization, you…

COMM 310: Social Influence and Persuasion

COMM 310: Social Influence and Persuasion: This course examines theories and key research findings in the field of persuasion and…

Media Relations Foundations

Jessica Chen
If you want your business to succeed, you need as much brand recognition as you can get. In fact, getting…

Outlook Quick Tips

Nick Brazzi
Get quick answers to your most urgent Outlook questions. These short tutorials help users work faster and smarter with Outlook,…

Professionals In-Residence / Industry Experts

Richard Pisciotta’18

Professionals In-Residence / Industry Experts

Vinayak Rao’15

Professionals In-Residence / Industry Experts

Student Success Stories

Featured Resources