Welcome to the Advertising / Public Relations / Marketing Community
Advertising/Marketing/PR are attractive fields for creative and analytical thinkers who thrive in a fast paced, dynamic environment. People in this field have a way with words, images, people and strategy. Understanding why people do what they do, and how they are influenced, is important here, and a perfect fit for students in SBS. The possibilities for a career in marketing are also vast. You could be doing anything from planning advertising campaigns, overseeing creative layouts, working with clients to help build a marketing strategy, or providing in-depth market research and analysis to a team of creatives. Students interested in Public Relations may want to explore the PR Concentration in our Journalism department. Learn more here. Depending on your main area of interest, your academic pathway will shift. To explore this field, you can take courses that will provide you with knowledge and skills in:
- Written and oral communication Cultural awareness
- Data collection and data analysis Visual Storytelling
- Design & design concepts Campaign Management
- Creative and technical writing Research Methodologies
Career fairs are one of your best opportunities to speak directly to a recruiter. Whether you are looking for internships or full-time jobs, this is a chance you don’t want to miss.
Starting in mid-September, the fall UMass career fair …
Whether you are a senior preparing for the job search, or a student thinking ahead to summer internships, please review the recruiting timeline below for the timelines of the different industries.
The corporate sector tends to do bulk of their …
School may be over, but learning is a lifelong process, especially if you want to move up the career ladder. Professional development plays a huge role in helping you advance in your chosen career. But what is professional development, and …