Advertising / Public Relations / Marketing

Welcome to the Advertising / Public Relations / Marketing Community

Advertising/Marketing/PR are attractive fields for creative and analytical thinkers who thrive in a fast paced, dynamic environment. People in this field have a way with words, images, people and strategy. Understanding why people do what they do, and how they are influenced, is important here, and a perfect fit for students in SBS.  The possibilities for a career in marketing are also vast. You could be doing anything from planning advertising campaigns, overseeing creative layouts, working with clients to help build a marketing strategy, or providing in-depth market research and analysis to a team of creatives. Students interested in Public Relations may want to explore the PR Concentration in our Journalism department.  Learn more here. Depending on your main area of interest, your academic pathway will shift. To explore this field, you can take courses that will provide you with knowledge and skills in:

• Written and oral communication          Cultural awareness
• Data collection and data analysis          Visual Storytelling
• Design & design concepts                      Campaign Management
• Creative and technical writing               Research Methodologies

In the Relevant SBS Courses section below are a few examples of relevant SBS courses, but we urge you to talk to your major/departmental advisor and explore available courses in SPIRE.  You need not constrain yourself to classes within your major.  Check SPIRE for full course descriptions and availability. These are abbreviated descriptions, and details may change at the discretion of the instructor.  Courses may not be offered every semester. Also in this section are some relevant non-academic Linkedin Learning courses that you can take for free, compliments of UMass.