Advertising / Public Relations / Marketing

If you are interested in a fast paced, dynamic, hard-working, demanding, interesting, occasionally glamorous, and challenging career, and if helping shape the way people think about issues, products, outcomes, and experiences is interesting to you, then this community might be a good place to start exploring.

Professionals in these fields come from a diverse background of skills and education, which makes this an excellent option for SBS majors to pursue. Whether you are working for a firm, a brand, a candidate, or an organization, there are lots of opportunities to help shape public opinion waiting for you.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans. The survey begins just prior to graduation, and continues until six months after graduation. Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students. The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans. The survey begins just prior to graduation, and continues until six months after graduation. Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students. The SBS undergraduate outcomes knowledge rate for 2023 was 80%, though knowledge rate varies among departments.

First Destination
Top Employers
Starting Salary
Job Titles
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Top Universities
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First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others. This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

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SBS in Boston – Boston-based credited internship program during the semester Experience with UMass Amherst: Mt. Ida Campus UMass Amherst: Mt. Ida Campus

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SBS in DC Shermarie Hyppolite: “In my days at the office, I saw my future…”

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A Look Back at My SBS in DC Experience: Lizette Sta. Maria

SBS in Boston Student Spotlight: UMass Communication sophomore Mia Ransom Yance

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Learn more about the Public Relations concentration, PR student club, & career opportunities

The B-Corporation Model – Using Business as a Force for Good

SBS in DC Summer Internship Program

Product Management Experience with Electronic Arts

Behavioural Economics Experience with Standard Bank

Planning Experience with lululemon

Getting Ready to Join the Workforce Experience with Standard Bank

Introduction to Accenture Experience with Accenture UK

Omnichannel Marketing Experience with lululemon

SBS in Boston – Boston-based credited internship program during the semester Experience with UMass Amherst: Mt. Ida Campus