Advertising / Public Relations / Marketing

If you are interested in a fast paced, dynamic, hard-working, demanding, interesting, occasionally glamorous, and challenging career, and if helping shape the way people think about issues, products, outcomes, and experiences is interesting to you, then this community might be a good place to start exploring.

Professionals in these fields come from a diverse background of skills and education, which makes this an excellent option for SBS majors to pursue.  Whether you are working for a firm, a brand, a candidate, or an organization, there are lots of opportunities to help shape public opinion waiting for you.

SBS in Boston student spotlight: UMass Communication sophomore Mia Ransom Yance

Mia recently participated in our SBS in Boston spring 2021 internship program and interned at ELEMENT Productions, a full-service production and post company that creates content for distribution across all media platforms. Read below what Mia had to say about …

By Rachel Noto
Rachel Noto Assistant Director of Field Experience and Employer Engagement Rachel Noto
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Spotting Fraudulent Employers

Protect Yourself from Scams

An employer that seems “fraudulent” or illegitimate should be taken very seriously. Fraudulent employer scams are often “phishing,”a crime related to identity theft.

How to spot a phishing scam:
The sender is suspicious.  The domain …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
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What’s a Phone Screen? Here’s What You Need to Know Before That “Quick Chat” With the Recruiter

So you got an email back from a job you applied to—awesome! The person who reached out is asking to schedule a phone screen. Or perhaps they’re asking to schedule a “quick chat” or “brief phone call.” What does this …

By Regina Borsellino - The Muse
The Muse
Expert advice to answer your career questions.
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Relevant Courses

COMM 287 – Advertising as Social Communication

COMM 287 – Advertising as Social Communication: This course looks at advertising from the viewpoint of social theory (that is, of how we…

COMM 387 – Media, PR, and Propaganda

COMM 387 – Media, PR, and Propaganda: The historical roots of the PR industry in government propaganda efforts; the contemporary influence of…

JOURNAL 336 – Writing for Public Relations

JOURNAL 336 – Writing for Public Relations: Learn how to translate an institutional mission statement in to various narratives, how to…

SOCIOL 220 – Sociology of American Culture

SOCIOL 220 – Sociology of American Culture: The elements and dynamics of culture everywhere; special reference to Americana. Topics include culture…

ANTHRO 106 – Culture Through Film

ANTHRO 106 – Culture Through Film: Exploration of different societies and cultures, and of the field of cultural anthropology through the…

JOURNAL 235 – Introduction to Public Relations

This course addresses the principles and practices of public relations and strategic communication in the public, private, for-profit and no-profit…

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