Sociology

Sociology encompasses studies of the self and the intersection of personal biography with social forces, of social institutions like the family and workplaces, of collective behavior and social movements, and of world systems such as globalization. Sociology examines theoretical arguments with empirical data.

The Department of Sociology at UMass is among the highest ranked in the country by U.S. News and World Report, and is renowned for its applied curriculum, groundbreaking research, and outstanding advising.

Undergraduate Sociology program options include a Bachelor’s degree, a minor, and multiple certificates. The Labor Studies Program offers undergraduate courses as well.

Welcome to the Sociology Community

The field of sociology studies virtually every aspect of human society: the family, gender, race and ethnic relations, aging, education, work, population, and many others. Its principal goal as a discipline is to understand the workings of human society and to explain social behavior. Although sociologists do study what are commonly regarded as social problems — crime, drug addiction, and poverty, for example — they also examine fundamental social processes present in any society: social change, conflict and inequality.

Studying sociology as an undergraduate major is an excellent way to prepare for entry-level work or graduate school in various fields. New graduates have found opportunities in the fields of social policy, law, criminal justice, social science research, human resources, organizational and non-profit management, education, environmental policy and research, advocacy, and social work to name a few.  Students interested in continuing their education at the graduate level have successfully enrolled in law school, business school, social work and public policy graduate programs, as well as continuing on to pursue a PhD in Sociology.   The Sociology degree offers a multitude of opportunities and offers an excellent introduction to American society, social science research and demography, and international issues.

Winter Skill Building Program, with SBS Careers

Winter break is long this year!  Are you wondering how to use that time?

SBS Careers invites you to join us remotely for a structured, self-guided professional skill building program, so you can gain the skills employers seek.

Lululemon, JP …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
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Considering an Incomplete (INC)?

SBS Academic Dean Brousseau-Pereira has this guide to help you think through the decision.

By Adrian Grace
Adrian Grace Director of Undergraduate Advising
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How to Schedule Exam Appointments in the Exam Proctoring Center

From Disability Services:

After your accommodation notifications are sent to your instructors, you are responsible to speak with each instructor to determine if you will take exams directly with them, or in the EPC. If you together determine the EPC, …

By Adrian Grace
Adrian Grace Director of Undergraduate Advising
Read more »

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Featured Alumni

Caitlyn Arnold’17, Sociology

Alumni
  • Beverly, MA
  • Admissions Manager The School for Field Studies

Featured Resources

Skill-Building With Linkedin Learning Classes

See below for skill-building classes – visit LinkedIn Learning for more.

Build a Successful Career in Project Management

Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…

Google Analytics 4 (GA4) Essential Training (2021)

Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Social Media Marketing Strategy: TikTok and Instagram Reels

Ashley Kennedy
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad…

Emerging Leader Foundations

Dan Schawbel
View Dan’s LinkedIn Newsletter Taking on a leadership role in the diverse, ever-changing modern workplace can feel both exhilarating and…

Learning to Write Marketing Copy

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Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

Learning Design Thinking: Lead Change in Your Organization

Turi McKinley
Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys,…

Customer Service Foundations

Jeff Toister
View Jeff’s LinkedIn Newsletter Do your customers feel valued? When they do, they keep coming back. When they don’t, your…

Content Marketing: Online Reviews in Social Media

Melodie Tao
For business owners, online reviews are a powerful asset in your marketing toolkit that can make or break a sale,…

SEO Foundations (2018)

David Booth
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and…

Purpose-Driven Sales

Lisa Earle McLeod
Do you have a purpose, or do you just sell stuff? Best-selling author and sales leadership consultant Lisa Earle McLeod…

User Experience (UX) for Non-Designers

Tom Green
User experience (UX) design is more than just pushing pixels and adding interactivity. It’s a people-centric practice that involves many…

Brand Design Foundations

Sean Adams
Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean…

Business Analysis Foundations: Business Process Modeling

Haydn Thomas
When you’re trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and…

Digital Marketing Trends

Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…

Customer Service: Managing Customer Expectations

Jeff Toister
View Jeff’s LinkedIn Newsletter Today’s customers expect a lot. Customer service expert Jeff Toister helps frontline employees identify where they…

Social Media Marketing for Small Business

Martin Waxman
View Martin’s LinkedIn Newsletter Small businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or…

Google Ads Essential Training (2020)

Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore…

Six Sigma Foundations

Richard Chua
Learn how to apply Six Sigma to drive improvements in the performance of your processes, products, and services. Dr. Richard…

Marketing Tools: Digital Marketing Tools and Services (Hootsuite, Agorapulse, Buffer, Sprout Social)

Anson Alexander
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which…

Social Media Marketing Foundations

Brian Honigman
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the…

Relevant Courses

SBS College to Careers – SOCBEHAV 250

SOCBEHAV 250: College to Careers This class is all about YOU. • One credit, highly-participatory course • Learn about yourself…

Research Opportunities

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2021 was just shy of 60%, though knowledge rate varies among departments.

  • First Destination
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  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.