Welcome to the Journalism Community

The field of journalism is changing rapidly. The emphasis on traditional, ethical journalism remains, but the ways in which journalism is gathered and transmitted have been transformed. Reporters who once wrote for a newspaper are likely now to find themselves also writing for the paper’s website, taking digital photos to accompany articles, and recording podcasts (audio) and vodcasts (video). Multimedia reporting is the reality not only for newspapers, but also in television, radio, photography, public relations, and online jobs.

As equipment becomes cheaper and more portable, freelancing work for a variety of media has also become easier. “Backpack reporting” allows one person to report, write, take pictures and record audio and video on assignments, both domestically and abroad, and transmit them to media outlets instantaneously. Journalism also continues to be a solid foundation for many going into teaching, the law, government and other fields where communication and critical thinking skills are paramount.

Public Relations Concentration

Public relations is a dynamic, complex and fast-paced industry with multiple career opportunities. The Public Relations concentration at UMass Amherst is designed to help you become a better communicator and strategic thinker, preparing you for professionally oriented careers working in various organizational, agency, nonprofit and government settings. You’ll develop your writing, visual/multimedia, research and strategic planning skills, learning from dedicated practitioners and scholars. In addition, you’ll gain real-world, hands-on experience and build your portfolio through course assignments, internships and involvement in student-run organizations like the UMass PR Club and campus media.

Learn more here.

Sports Journalism Concentration

The UMass Journalism Department offers a specialized concentration geared toward students interested in sports journalism. The SJC is a unique focus of study, combining both in-classroom instruction with hands-on internship experience in the field. Learn how to cover a beat, blog, craft column and feature pieces, utilize multimedia and shoot sports photography.

Students also analyze the politics and issues in sports as well as the study of sports film and literature. The UMass Journalism Department is home to new multimedia facilities, a state-of-the-art studio and high-caliber equipment that foster an innovative environment for creating future journalists.

Learn more here.

Would you like to succeed in your professional journey after graduation? 

Enroll in our newest SBS career course!

SOC BEHAV 490C: Pathways to Career Success

In this course, students will critically examine the concepts of happiness, success, and thriving and apply those concepts in a career planning context. Utilizing a strengths-based …

By Karen Miller
Karen Miller Lecturer & Associate Director for Professional Education 
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Good luck with finals!

Phew – you made it! Heck of a job, everyone – it’s been a semester like no other.
On this reading day, we encourage you to breathe and take a moment to appreciate what you have accomplished so far, and …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
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SBS Pathway Center Welcome Back Student Events

The Pathways Center is excited to WELCOME YOU BACK! We are hosting these events in the Pathways Center and hope to see you there. There will be food, giveaways, and a short game designed to get you connected to your …

By Koni Denham
Koni Denham Director of Student Success - SBS
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Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2024 was 51.3%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Job Titles
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.