Journalism

The Journalism major is based on the premise that journalists are essential in a democratic society because they inform its citizens, give voice to the voiceless and hold the powerful accountable.

The major emphasizes both the academic heart of journalism and its practice through its courses in history, law, ethics, philosophy and media criticism, as well as newswriting, reporting and multimedia journalism.

Welcome to the Journalism Community

The field of journalism is changing rapidly. The emphasis on traditional, ethical journalism remains, but the ways in which journalism is gathered and transmitted have been transformed. Reporters who once wrote for a newspaper are likely now to find themselves also writing for the paper’s website, taking digital photos to accompany articles, and recording podcasts (audio) and vodcasts (video). Multimedia reporting is the reality not only for newspapers, but also in television, radio, photography, public relations, and online jobs.

As equipment becomes cheaper and more portable, freelancing work for a variety of media has also become easier. “Backpack reporting” allows one person to report, write, take pictures and record audio and video on assignments, both domestically and abroad, and transmit them to media outlets instantaneously. Journalism also continues to be a solid foundation for many going into teaching, the law, government and other fields where communication and critical thinking skills are paramount.

Congratulations to the Inaugural Class of PR Concentration Graduates!

Ten students are set to be UMass Journalism’s inaugural class of PR concentration graduates

Read about them here.

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
Read more »

Aspiring Creatives: Show Your Stuff at Portfolio Night, hosted by Arnold Worldwide in Boston on June 2

After a two-year hiatus, The One Club’s Portfolio Night is back, and Arnold is hosting in-person on Thursday June 2nd from 5 – 9 p.m. at our Boston office @ 10 Summer Street.

Portfolio Night is an opportunity for aspiring Copywriters and …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
Read more »

Advertising and PR jobs and internships continue to be posted every day

‘Tis the season for the communications industry to be doing their hiring!

If you have been frustrated with your search, never fear – this is the regular hiring cycle for agencies in the media, communications and PR realm to do …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
Read more »

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Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2021 was just shy of 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Job Titles
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.