Technology / Data / Analytics

If you think data tells a story, and you would like to help unravel complex systems and create tools to enable people to better understand your desired topic, or influence their thinking about it, then you might want to start here. From the highly technical and quantitative to qualitative interpretation, this community has an ever-changing approach to the varied work it entails.

Welcome to the Technology / Data / Analytics Community

If you think data tells a story, and you would like to help unravel complex systems and create tools to enable people to better understand your desired topic, or influence their thinking about it, then you might want to start here. From the highly technical and quantitative to qualitative interpretation, this community has an ever-changing approach to the varied work it entails.

The tech sector as a whole employs more SBS graduates than any other sector, with employer partners like Oracle, Granite, Toast, and others leading the pack.  For SBS majors, these roles are generally on the customer interface/user experience (UX) and sales sides of the industry.

But being able to interpret big data, and use it to tell a story is an incredibly sought after skill, and one that social scientists are particularly capable of.  You may want to consider the UMass Data Analytics and Computational Social Science (DACSS) one-year masters degree as a next step.

Sample Classes

To explore this field, you can take courses that will provide you with knowledge and skills in:

  • Communications in the media and culture
  • Visual storytelling
  • Data collection and data analysis
  • Design & design concepts
  • Research methodologies
  • Creative and technical writing

Below are a few examples, but we urge you to talk to your major/departmental advisor and explore available courses in SPIRE. Remember not to constrain yourself to classes within your major.

Check SPIRE for full course descriptions and availability. These are abbreviated descriptions, and details may change at the discretion of the instructor. Courses may not be offered every semester.

SBS Majors – Register for Hack(H)er413 (at UMass Feb. 5-6, 2022)

The first all-women (cis and trans) and non-binary students’ hackathon in Western Massachusetts.

Over the course of 24 hours, hackathon participants are encouraged to learn and develop new technical skills, network with sponsor company representatives, and innovate with passion.  If …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
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Administrative Skills Aren’t Just for Admin Jobs—Here’s What Everyone Needs to Know (Plus a List of Examples)

As you look for jobs—particularly admin jobs such as executive assistant or office manager—you may see that employers are looking for administrative skills. And for good reason: Businesses can’t run without them. “Focusing on administrative skills can transform average companies …

By Regina Borsellino - The Muse
The Muse
Expert advice to answer your career questions.
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Fake job offers are on the rise – Spotting Fraudulent Employers

Protect Yourself from Scams

In the last few weeks, we’ve heard from several students who have received emails from fraudulent or fake employers.  Fortunately, none of them fell for the scam!

An employer that seems “fraudulent” or illegitimate should be …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
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Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Relevant Courses

LEGAL 465 – Globalization

LEGAL 465 – Globalization: The globalization of law, culture, and politics. Competing arguments about the meaning and effects of globalization.…

Sociology 213 – Data Collection & Analysis:

Sociology 213 – Data Collection & Analysis: Introduction to research design in sociology. How social science data are obtained and…

ResEcon 212: Intro to Stats for Social Scientists

ResEcon 212: Intro to Stats for Social Scientists: Designed for students in the social science and business related fields of…

ECON309: Game Theory

ECON309: Game Theory: Game theory is the study of mathematical models of strategic interaction among rational decision-makers. It has applications…

DACSS 601: Data Science Fundamentals

Part of the Data Analytics and Computational Social Sciences Masters program.

DACSS 603: Intro to Quantitative Analysis

Part of the Data Analytics and Computational Social Sciences Masters program.

DACSS 604: Advanced Data-driven Storytelling

Part of the Data Analytics and Computational Social Sciences Masters program.

RESECON 112: Computing – Foundations to Frontiers

Students work in a team-based learning environment to develop understanding of contemporary computing tools and concepts and the higher-order skills…

Professionals In-Residence / Industry Experts

Richard Pisciotta’18

Professionals In-Residence / Industry Experts

Vinayak Rao’15

Professionals In-Residence / Industry Experts

Cristina Sunkel

Professionals In-Residence / Industry Experts
  • Washington, DC
  • Independent Consultant

Featured Resources