Please note: The Add/Drop period has been extended to two weeks.  The new Add/Drop deadline is Feb. 7th.

Technology / Data / Analytics

If you think data tells a story, and you would like to help unravel complex systems and create tools to enable people to better understand your desired topic, or influence their thinking about it, then you might want to start here. From the highly technical and quantitative to qualitative interpretation, this community has an ever-changing approach to the varied work it entails.

Welcome to the Technology / Data / Analytics Community

If you think data tells a story, and you would like to help unravel complex systems and create tools to enable people to better understand your desired topic, or influence their thinking about it, then you might want to start here. From the highly technical and quantitative to qualitative interpretation, this community has an ever-changing approach to the varied work it entails.

The tech sector as a whole employs more SBS graduates than any other sector, with employer partners like Oracle, Granite, Toast, and others leading the pack.  For SBS majors, these roles are generally on the customer interface/user experience (UX) and sales sides of the industry.

But being able to interpret big data, and use it to tell a story is an incredibly sought after skill, and one that social scientists are particularly capable of.  You may want to consider the UMass Data Analytics and Computational Social Science (DACSS) one-year masters degree as a next step.

Sample Classes

To explore this field, you can take courses that will provide you with knowledge and skills in:

  • Communications in the media and culture
  • Visual storytelling
  • Data collection and data analysis
  • Design & design concepts
  • Research methodologies
  • Creative and technical writing

Below are a few examples, but we urge you to talk to your major/departmental advisor and explore available courses in SPIRE. Remember not to constrain yourself to classes within your major.

Check SPIRE for full course descriptions and availability. These are abbreviated descriptions, and details may change at the discretion of the instructor. Courses may not be offered every semester.

The Core Competencies all Employers Seek – Linkedin Learning Makes it Easy

Some skills are universally sought by employers and are essential to a well functioning team.  Stand out from the crowd by making sure you are strong in these areas:

Critical Thinking & Problem Solving

Identify and respond to needs based …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

New Internships Being Posted Daily in Handshake

Winter break is a fantastic time to search for and apply for summer internships!  New opportunities are being added all the time.

Of particular note right now, NPR summer internships in all subject areas have deadlines in January.  Also – …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

8 Entry-Level Roles to Break Into the Technology Industry – no coding required! by Yanira Guzman at The Muse

Tech is an ever-changing field responsible for many of the newest innovations we use every day—making it an exciting industry to work in. And even though people often assume that entering the tech industry as an entry-level candidate requires a …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

Sidebar

Relevant Courses

These courses offered by SBS and Linkedin Learning will help you build the skills employers seek.

The Core Competencies All Employers Seek

Some skills are universally sought by employers and are essential to a well functioning team.  Stand out from the crowd…

Digital Marketing Trends

Martin Waxman
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert…

Tableau Essential Training

Curt Frye
Tableau is a powerful and versatile data analytics and visualization tool that many consider indispensable for data science work. Its…

Google Analytics 4 (GA4) Essential Training

Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Google Universal Analytics Essential Training (2020)

Corey Koberg
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report…

Blockchain Basics

Jonathan Reichental
Blockchain technology demands attention. And it’s not just due to the way it revolutionized monetary transactions. The concept of transactional…

Learn Emotional Intelligence, the Key Determiner of Success

Big Think
Explore the four domains of emotional intelligence—self-awareness, self-management, social awareness, and relationship management—as defined by psychologist and author Daniel Goleman.…

Creating a Business Plan

Mike Figliuolo
Looking to build a business or expand one you’re already running? You’ll need to build a business plan before you…

SEO Foundations

David Booth
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and…

Build a Successful Career in Project Management

Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…

How to Be More Inclusive

Madecraft
Creating an inclusive workplace, where every employee feels welcomed, valued, respected, and heard, requires both structural change to your company…

Learning Excel 2016

David Rivers
This beginner-level course will introduce new users to Excel 2016. Author David Rivers covers the interface, creating and opening workbooks,…

Learning Canva

Marley Jaxx
Canva is an easy way—without any graphic design experience—to create professional graphics for social media, presentations, newsletters, business cards, brochures,…

Nano Tips for Using Excel with Miss Excel

Kat Norton
You’re applying for a job that requires Excel, or maybe you already have the job and aren’t sure how to…

The Secrets to Success at Work

Nigel Cumberland
Regardless of your profession or career stage, you can excel and be successful at work. In this course, Nigel Cumberland—a…

Learning Design Thinking: Lead Change in Your Organization

Turi McKinley
Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys,…

Microsoft SQL Server 2019 Essential Training

Adam Wilbert
Master the fundamentals of SQL Server 2019, the industry-leading database management platform from Microsoft. In this course, instructor Adam Wilbert…

Artificial Intelligence Foundations: Machine Learning

Doug Rose
Machine learning is one of the liveliest areas in artificial intelligence. Machine learning algorithms allow computers to learn new things…

Social Media Marketing for Small Business

Martin Waxman
Small businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you…

Marketing Tools: Digital Marketing Tools and Services (Hootsuite, Agorapulse, Buffer, Sprout Social)

Anson Alexander
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which…

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Professionals In-Residence / Industry Experts

Richard Pisciotta’18

Professionals In-Residence / Industry Experts

Vinayak Rao’15

Professionals In-Residence / Industry Experts

Cristina Sunkel

Professionals In-Residence / Industry Experts
  • Washington, DC
  • Independent Consultant

Featured Resources