Communication

Communication is a fundamental social and cultural process, one that’s essential to human interaction and learning. The UMass Amherst Department of Communication emphasizes theories of communication and critical thinking. As a Communication major, you’ll develop analytical abilities that help you understand how communication works, whether in an argument between friends, a political speech, communication through social media or the web, cross-cultural interactions, or a film or television program.

Undergraduate program options include a Bachelor’s degree and a certificate in Media Literacy.

Welcome to the Communication Community

Communication is a fundamental social and cultural process that makes us who we are as people and societies. The UMass Amherst Department of Communication emphasizes theories of communication and critical thinking. As a Communication major, you will develop analytical abilities that help you understand how communication works, whether in an argument between friends, a political speech, communication through social media or the web, cross-cultural interactions, or a film or television program.

Much of our undergraduate curriculum is organized around five areas: Interpersonal Communication and Culture; Media and Popular Culture Studies; Media, Technology, and Society; Rhetoric and Performance Studies; and Film Studies. In addition, we offer a variety of classes that focus on communication skills, including public speaking, writing and screenwriting, research methods, leadership and service learning, and video production. We currently do not offer industry-oriented, how-to classes in public relations, advertising, or broadcasting.

Featured Articles

A Look Back at My SBS in DC Experience: Lizette Sta. Maria

In her latest blog post, Admissions blogger Lizette Sta. Maria reflects on her time in the SBS in DC program this past summer.

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My cohort waves goodbye to me

It’s been a month since I pulled an all-nighter—struggling to …

By Lizette Sta. Maria
Lizette Sta. Maria
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Get the most out of the new SBS Pathways website by selecting your preferences!

We encourage you to explore the variety of content areas on our new SBS Pathways website, whether exploring academics, checking out our various Career Communities to learn all about different industries, learning about our Signature Programs like the Academic Fellows …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
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#WhySBS Contest – Get creative and give us your best tagline!

We’re seeking taglines and descriptions of why SBS / the College of Social & Behavioral Sciences is such a great place, and why incoming students should want to come join us and one of our majors!
Prizes will be offered to …
By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences Carol Sharick
Read more »

Sidebar

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.

Featured Resources

Research Opportunities

The Office of National Scholarship Advisement (ONSA) at UMass helps students (and alumni who are not currently in grad school) …

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