Communication

Communication is a fundamental social and cultural process, one that’s essential to human interaction and learning. The UMass Amherst Department of Communication emphasizes theories of communication and critical thinking. As a Communication major, you’ll develop analytical abilities that help you understand how communication works, whether in an argument between friends, a political speech, communication through social media or the web, cross-cultural interactions, or a film or television program.

Undergraduate program options include a Bachelor’s degree and a certificate in Media Literacy.

Welcome to the Communication Community

Communication is a fundamental social and cultural process that makes us who we are as people and societies. The UMass Amherst Department of Communication emphasizes theories of communication and critical thinking. As a Communication major, you will develop analytical abilities that help you understand how communication works, whether in an argument between friends, a political speech, communication through social media or the web, cross-cultural interactions, or a film or television program.

Much of our undergraduate curriculum is organized around five areas: Interpersonal Communication and Culture; Media and Popular Culture Studies; Media, Technology, and Society; Rhetoric and Performance Studies; and Film Studies. In addition, we offer a variety of classes that focus on communication skills, including public speaking, writing and screenwriting, research methods, leadership and service learning, and video production. We currently do not offer industry-oriented, how-to classes in public relations, advertising, or broadcasting.

Featured Articles

SBS Award for Early Decision Summer Internships

SBS offers financial support for SBS students who will complete unpaid or underpaid internships during summer 2024. * Please note, the Early Decision round is for students with confirmed internships offers only. SBS in DC participants are welcome to apply.

Candidates must …

By Koni Denham
Koni Denham Director of Student Success - SBS
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LeBovidge Undergraduate Research Scholarship

Funded by Alan and Carol LeBovidge, this scholarship supports an undergraduate student who is working as a research assistant with a UMass Amherst faculty member in the College of Social and Behavioral Sciences during the summer 24 or Fall 24 …

By Koni Denham
Koni Denham Director of Student Success - SBS
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Why take SOC BEHAV 250: College to Careers?

Earn Credit & De-Stress Your Career Planning!

Learn: How To Get Internships And Jobs
Build: Your Network
Create: a Polished Resume, Cover letter & LinkedIn Profile
Get: Expert Advice in a Student-Friendly Setting

Register for this highly useful and popular …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
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Bridget Thom’18, Communication

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Featured Resources

Skill-Building With Linkedin Learning Classes

See below for skill-building classes – visit LinkedIn Learning for more.

Build a Successful Career in Project Management

Taught by Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…

Media Relations Foundations

Taught by Jessica Chen
View Jessica’s LinkedIn Newsletter If you want your business to succeed, you need as much brand recognition as you can…

Google Analytics 4 (GA4) Essential Training (2021)

Taught by Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Social Media Marketing Strategy: TikTok and Instagram Reels

Taught by Ashley Kennedy
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad…

Emerging Leader Foundations

Taught by Dan Schawbel
View Dan’s LinkedIn Newsletter Taking on a leadership role in the diverse, ever-changing modern workplace can feel both exhilarating and…

Learning to Write Marketing Copy

Taught by Ian Lurie
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

Learning Design Thinking: Lead Change in Your Organization

Taught by Turi McKinley
Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys,…

Customer Service Foundations (2020)

Taught by Jeff Toister
View Jeff’s LinkedIn Newsletter Do your customers feel valued? When they do, they keep coming back. When they don’t, your…

Content Marketing: Online Reviews in Social Media

Taught by Melodie Tao
For business owners, online reviews are a powerful asset in your marketing toolkit that can make or break a sale,…

SEO Foundations (2018)

Taught by David Booth
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and…

Purpose-Driven Sales

Taught by Lisa Earle McLeod
Do you have a purpose, or do you just sell stuff? Best-selling author and sales leadership consultant Lisa Earle McLeod…

User Experience (UX) for Non-Designers

Taught by Tom Green
User experience (UX) design is more than just pushing pixels and adding interactivity. It’s a people-centric practice that involves many…

Brand Design Foundations

Taught by Sean Adams
Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean…

Business Analysis Foundations: Business Process Modeling

Taught by Haydn Thomas
When you’re trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and…

Digital Marketing Trends

Taught by Martin Waxman
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert…

Customer Service: Managing Customer Expectations

Taught by Jeff Toister
Today’s customers expect a lot. Customer service expert Jeff Toister helps frontline employees identify where they can manage the expectations…

Social Media Marketing for Small Business (2016)

Taught by Martin Waxman
View Martin’s LinkedIn Newsletter Small businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or…

Photoshop 2022 Essential Training

Taught by Julieanne Kost
Whether you’re an experienced creative professional or just looking to make the most out of your new camera, learning how…

Six Sigma Foundations

Taught by Richard Chua
Learn how to apply Six Sigma to drive improvements in the performance of your processes, products, and services. Dr. Richard…

Google Ads Essential Training (2020)

Taught by Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore…

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Research Opportunities

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2022 was 70%, though knowledge rate varies among departments.

  • First Destination
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  • Starting Salary
  • Job Titles
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.