Communication

Communication is a fundamental social and cultural process, one that’s essential to human interaction and learning. The UMass Amherst Department of Communication emphasizes theories of communication and critical thinking. As a Communication major, you’ll develop analytical abilities that help you understand how communication works, whether in an argument between friends, a political speech, communication through social media or the web, cross-cultural interactions, or a film or television program.

Undergraduate program options include a Bachelor’s degree and a certificate in Media Literacy.

Welcome to the Communication Community

Communication is a fundamental social and cultural process that makes us who we are as people and societies. The UMass Amherst Department of Communication emphasizes theories of communication and critical thinking. As a Communication major, you will develop analytical abilities that help you understand how communication works, whether in an argument between friends, a political speech, communication through social media or the web, cross-cultural interactions, or a film or television program.

Much of our undergraduate curriculum is organized around five areas: Interpersonal Communication and Culture; Media and Popular Culture Studies; Media, Technology, and Society; Rhetoric and Performance Studies; and Film Studies. In addition, we offer a variety of classes that focus on communication skills, including public speaking, writing and screenwriting, research methods, leadership and service learning, and video production. We currently do not offer industry-oriented, how-to classes in public relations, advertising, or broadcasting.

Featured Articles

What Does an SEO Specialist Do All Day?

SEO specialists are essential to just about every business today. As a result, they’re in very high demand. So, if you’re looking to switch careers or just starting out your career search, you’d be missing out if you didn’t give …

By Oliver Smith - Firsthand
Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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Aspiring Creatives: Show Your Stuff at Portfolio Night, hosted by Arnold Worldwide in Boston on June 2

After a two-year hiatus, The One Club’s Portfolio Night is back, and Arnold is hosting in-person on Thursday June 2nd from 5 – 9 p.m. at our Boston office @ 10 Summer Street.

Portfolio Night is an opportunity for aspiring Copywriters and …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
Read more »

Advertising and PR jobs and internships continue to be posted every day

‘Tis the season for the communications industry to be doing their hiring!

If you have been frustrated with your search, never fear – this is the regular hiring cycle for agencies in the media, communications and PR realm to do …

By Carol Sharick
Carol Sharick Director of Career and Professional Development for Undergraduates, College of Social and Behavioral Sciences
Read more »

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Featured Alumni

Featured Resources

Skill-Building With Linkedin Learning Classes

See below for skill-building classes – visit LinkedIn Learning for more.

Build a Successful Career in Project Management

Oliver Yarbrough
Do you want to get into project management? Maybe you’re already in project management, but you want to grow. Either…

Google Analytics 4 (GA4) Essential Training (2021)

Corey Koberg
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they…

Social Media Marketing Strategy: TikTok and Instagram Reels

Ashley Kennedy
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad…

Emerging Leader Foundations

Dan Schawbel
View Dan’s LinkedIn Newsletter Taking on a leadership role in the diverse, ever-changing modern workplace can feel both exhilarating and…

Customer Service Foundations

Jeff Toister
View Jeff’s LinkedIn Newsletter Do your customers feel valued? When they do, they keep coming back. When they don’t, your…

SEO Foundations (2018)

David Booth
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and…

Content Marketing: Online Reviews in Social Media

Melodie Tao
For business owners, online reviews are a powerful asset in your marketing toolkit that can make or break a sale,…

User Experience (UX) for Non-Designers

Tom Green
User experience (UX) design is more than just pushing pixels and adding interactivity. It’s a people-centric practice that involves many…

Purpose-Driven Sales

Lisa Earle McLeod
Do you have a purpose, or do you just sell stuff? Best-selling author and sales leadership consultant Lisa Earle McLeod…

Business Analysis Foundations: Business Process Modeling

Haydn Thomas
When you’re trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and…

Brand Design Foundations

Sean Adams
Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean…

Customer Service: Managing Customer Expectations

Jeff Toister
View Jeff’s LinkedIn Newsletter Today’s customers expect a lot. Customer service expert Jeff Toister helps frontline employees identify where they…

Digital Marketing Trends

Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…

Social Media Marketing for Small Business

Martin Waxman
View Martin’s LinkedIn Newsletter Small businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or…

Six Sigma Foundations

Richard Chua
Learn how to apply Six Sigma to drive improvements in the performance of your processes, products, and services. Dr. Richard…

Photoshop 2022 Essential Training

Julieanne Kost
Whether you’re an experienced creative professional or just looking to make the most out of your new camera, learning how…

Social Media Marketing Foundations

Brian Honigman
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the…

Google Ads Essential Training

Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore…

Photoshop 2020 Essential Training: The Basics

Julieanne Kost
Photoshop is the industry standard for creative visual expression. Whether you’re an experienced creative pro or just starting on your…

Marketing Tools: Digital Marketing Tools and Services (Hootsuite, Agorapulse, Buffer, Sprout Social)

Anson Alexander
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which…

Research Opportunities

Explore Outcomes

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2020 was 60%, though knowledge rate varies among departments.

The SBS Office of Career & Professional Development annually surveys graduating seniors in order to provide a snapshot of their post-graduation plans.  The survey begins just prior to graduation, and continues until six months after graduation.  Our data collection process is guided by the industry standard put forth by the National Association of Colleges & Employers, and includes information collected by the SBS Office of Career & Professional Development, the Office of Institutional Research at UMass Amherst, and by various academic departments, as well as from information that is made publicly available by students.  The SBS undergraduate outcomes knowledge rate for 2021 was just shy of 60%, though knowledge rate varies among departments.

  • First Destination
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  • Fields of Study

First Destination

SBS graduates pursue a range of plans after graduation, including employment, continuing education, and volunteering/service, among others.  This graph depicts what recent SBS graduates tell us they are doing within six months after graduation.